Effective Eye Patient Education
Why is effective patient education so important? Whether your practice has a single exam room or 10, you're probably focused on the efficiency of your patient visits. This is understandable, but we'll explain how effective education aligns with your practice's business objectives as well.
You know the adage: pictures are worth a thousand words. It's true. You've just diagnosed your patient with cataracts. You are hit with a barrage of questions as they try to remember what they learned in their high school biology class. You try to explain how a normal eye behaves and how an eye with cataracts differs. By the end of the interaction, your patient finally has a grasp. However, if you had shown them an illustration of a normal eye and one afflicted with cataracts, they would have a better understanding in half the time.
Improve Your Brand
You have spent years gaining a mastery of your field. By using the right tool, you can showcase this knowledge to your patients. You might try to fumble through a verbal explanation, or use your hands with a model of the eye. Your patient will be lost. So perhaps you sit them in front of a computer and force them to watch a video. They will be annoyed and checking their phone. Instead, consider using an illustration and your knowledge to explain. They'll appreciate your effort and approach and they will mention your practice when their friend or family member needs a referral.
Your patient asks how they can get rid of their glasses forever. You mention that there is a procedure, involving a laser, that permanently corrects their vision. But their focus is lost the minute you mention a laser. Using effective patient education material can help with this. By showing an illustration or an animation of LASIK, your patient is able to understand the basics of the procedure - enough to actually consider it.
How We Help
Eye Flip Charts by Stephen F. Gordon have been utilized by thousands of medical professionals to educate millions of patients. It's easy to see why - the didactic and distinctive illustrations simplify concepts so that anyone can understand. No longer fumble through a verbal-only explanation with a patient left scratching his or her head. Purchase an affordable Doctor-Patient Consultation Illustrations flip chart today!